Effective Date: March 15, 2015
This Privacy Policy ("Policy") explains how information about you is collected, used, and disclosed by EarthLife, INC. when you access
or use our websites or other online or mobile services or applications ("Services") sign up to become an EarthLife member, shop
in our stores, sign up for activities and events, or otherwise interact with us. We may supply different or additional notices of
our information practices specific to certain programs or activities.
We collect information you provide directly to us. For example, we collect information when you become a member; shop in our stores; create an online account or profile; use the interactive areas and features of our Services; make a purchase or rental; sign up for or participate in contests, promotions, surveys, mailing lists, classes, events, trips or recreational activities; and when you email, call, or otherwise communicate with us. The types of information we may collect include your name, address, phone number, fax number, email address, zip code, photos, videos, social media usernames, payment information, demographic information, information about your interests and preferences, medical/health information, information about your fitness condition and physical characteristics, passport information, dietary requirements, emergency contact information and any other information you choose to provide. In some cases, we may also collect information you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically or decide to purchase and ship products to someone. We will use this information to fulfill your requests and will not send marketing communications to your contacts unless they separately consent to receive these types of communications from us. Information We Collect Automatically. We may also automatically collect information about you when you access or use the Services or transact business with us, including:
We use the information we collect about you for a variety of purposes, for example, to:
We are based in the United States and the information we collect is governed by U.S. law. By accessing or using our Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.
We may share personal information about you outside of LiveLight and its affiliates, including as follows:
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
The Services may offer social sharing features or other integrated tools, which let you share actions you take on the Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.
LiveLight takes reasonable measures, including administrative, technical, and physical safeguards, to protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.
Your Information. You may update or correct your online account information by logging into your online account and updating your information or by calling Customer Service. You may also email us at privacy@rei.com if you wish to deactivate your online account, but note that we may retain information about you for legitimate business purposes or as required by law. If you would like to update or correct your membership information, you may do so by completing our Update Your LiveLight Membership Information form or by calling Customer Service.
Promotional Communications. You may opt out of receiving promotional communications from LiveLight by following the instructions in those communications or changing your preferences via http://www.rei.com/help/subscriptions.html. If you opt out of receiving promotional communications, we may still send you non-promotional emails, such as emails about your purchases, account, membership or our ongoing business relations.
Location Information. You also have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device. You can also stop our collection of location information in connection with our mobile applications by following the standard uninstall process and removing all LiveLight applications from your mobile device.
Mobile Push Notifications/Alerts. With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
We allow third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These third parties may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by LiveLight and these third parties to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. This Policy does not apply to, and we are not responsible for, third party cookies, web beacons, or other tracking technologies and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices. For more information about interest-based ads, or to opt out of having your web browsing information used in this way, please visit www.aboutads.info/choices.
We also use a third party to "power" product reviews on our Services. When you smit a product review, you become subject to the terms of use and privacy policy of this third party and the reviews you submit may be posted on our Services and on third-party sites.
LiveLight may change this Policy from time to time. If we make changes, we will notify you by revising the Effective Date above and, in some cases we may provide you with more prominent notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Policy to stay informed about our information practices and the ways you can help protect your privacy.